Paul Schulz, M.Photog.Cr.
A Formula for Success/Workflow

This program has been created for those who make their living in school & sports related photography, and for those who would like to tap into this growing, lucrative market. Under-grad photography, including pre-school, daycare, dance schools, and Sports/Event photography are two of the fastest growing, profitable segments of the portrait market for independent photographers.

Whether you're currently a school or sports/event photographer or considering expanding into this lucrative market, this program will give you a good overview of digital workflow for these specialized markets.  As different as they both are, they represent a strong revenue segment for any professional photographer. They also represent an ideal market for you to diversify and grow your business, adding a great profit stream.

You will learn how to create a complete workflow solution for volume package orders, the fine points of the Fujifilm FinePix S20 Pro Digital portrait camera & other Fuji professional cameras, and how to expand your business with valuable sales and marketing techniques.

Paul Schulz has over 40 years experience in the portrait, wedding, school, sports and commercial photography.  Paul and his wife Mary Jean, M.Artist, Cr., owned and operated Photography by Paul Schulz for 30 years. Both Paul and Mary Jean have presented programs and seminars at many state, regional, national conventions and professional photography schools on subjects related to portraits, weddings, print enhancement, under-grads and dances, business, goal setting and strategic planning.

Paul has a BA in Organizational Management and has earned Professional Photographers of America's Master of Photography Degree and Photographic Craftsman Degree.  He is a two time recipient of the prestigious PPA National Award.
 

Andre Costantini
Life in the digital age has brought with it new issues as it has led us into the land of digital photography. What are the differences between using film and digital? How is lighting different for digital than it is for film? What exactly is "chimping"? In this mini-session, Andre discusses the similarities and differences between film and digital. The lecture will cover basics of lighting and how it applies to digital photography. He will also address how to set up your digital camera to get an optimal image. Topics will include: white balance, focal length factors and camera raw versus other file formats.

For Andre's bio, please click here.
 

Mark Allen
See thirteen of Mark's favorite digital techniques that will enhance your  images and make you a Photoshop wiz kid!  With film, we all used little tricks of the trade like diffusion screens and vignetters. Digital combines many of these techniques in our digital darkroom as well as offering us creative options we never dreamed about. Whether you are novice or experienced there will be something to benefit your photography.

For Mark's bio, please click here.