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About the Course
Juli Cialone, M. Photog, owner of Cialone Photography based in Rochester, NY
has been teaching worldwide
marketing concepts and studio promotions that apply despite different cultures and studio income levels. She knows that
despite everyone's talents, if you don't know business and marketing,
you won't earn a living. It's the truth! You need to have plans set in place, products designed and the internet mastered. In this class, you will learn intensive studio marketing from Website
Marketing to Product Marketing, from Referral Marketing to Charitable Marketing. You will learn what works and what doesn't. You will see the latest innovative ideas that make a studio run in this
new digital generation - both from our standpoint and the client's. You will even learn how to market to different client personalities. This is one class that will have you rethink what you
currently do while having fun doing it!
Day One -
Intro to marketing with class sharing their studio's past campaigns. Charitable Marketing. How to give of yourself and earn clients and
more importantly respect. Internet Marketing... We will explore how to design and manage one's web site. We will go online and analyze web sites and what makes them work and not work. Each area of
the web sites will be broken down to show what works and doesn't work.
Day Two
Portrait Albums discussion. How to market using them. How to shoot to sell How to design. Optional photo
session to show how to get the most marketable and salable images in a session.
Day Three
Referral Marketing. The art of cross marketing and getting clients to refer friends to you!
About the Instructor
Juli is currently one of only six PPA Diamond Photographers of the
Year. She is also one of the PPA Album
Photographers of the Year (for 2006
and 2007). She took home 2 Grand Awards at WPPI in March 2007 and also won the SWPP International Pet Photographer of the Year.
www.cialonephoto.com
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